Tag
Marketing strategy
9 articles
Insight
Is PR still effective as a marketing tactic in the age of AI?
Time and technology have changed so much that it may seem quaint to put out a press release in the…
InsightJE Consulting shortlisted for Midlands Marketing Award after helping local care company outpace national competitors
We have been shortlisted for a Midlands Marketing Award after helping a family-run care provider use AI search, digital strategy…
InsightTaylor Swift: The Life of a Showgirl? More Like the Life of a Marketing Mastermind
By Callum Macrae, Marketing Director at JE Consulting (and unapologetic Swiftie) Taylor Swift is in the news again – when…
InsightWhy you need to get better at marketing to your team
By Tom Mason, Communications Director Marketing is about winning new work and building your external brand, correct? If that’s the…
InsightWhy ESG shouldn’t lead your marketing (unless you’ve earned it)
Should you care about Environmental, Social, Governance (ESG) factors? Done right, they can be a great asset to your marketing.…
InsightThe ROI of being interesting
What sets you apart from all the other businesses doing the exact same thing as you? What are your unique…