Events and webinars

Marketing moves fast. The best way to stay ahead of it is to hear directly from the people watching it change in real time.

Our range of events and webinars to make sure your marketing is directly empowering your business by making you stand out from the competition. Below are the details of our upcoming events and webinars, along with recordings of the ones you may have missed.

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14 October 2026 · 2pm Webinar

From stranger to paying customer – perfecting the new client journey

Something has quietly shifted in how businesses find an accountant.

They’re not working through a page of search results any more. They’re asking AI for a recommendation. Every firm without the right signals isn’t ranked lower in that answer. It’s absent from it entirely.

On Wednesday 14 October at 2pm, we’re joining TaxCalc for a webinar to walk through the full journey a prospect takes: from the moment they start searching, through first contact, sign-up and onboarding.

Our Marketing Director, Callum Macrae, will be covering what’s changed in how firms get discovered and what you can do about it. Engager Co Founder Johann Goree will look at what happens next, once those enquiries start arriving.

22–23 October 2026 Event

CharterGroup 2026 Annual Conference

Imagine That is excited to be exhibiting at the CharterGroup 2026 Annual Conference on 22 and 23 October. This annual event brings together professionals from across the accountancy sector, providing an excellent opportunity to network, share ideas, and explore new opportunities.

16 November 2026 Event

The Bookkeepers Summit

QEll Centre, London

We’re really excited to be exhibiting at The Bookkeepers Summit, organised by ICB, on 16 November at the QEll Centre, London. Come and visit us on stand 23 for a proper conversation about what better marketing could do for your business.

24 November 2026 · 9am Event

Much ado about branding – A Marketing Masterclass

Royal Shakespeare Theatre, Stratford-upon-Avon

Join us at the Royal Shakespeare Theatre in Stratford-upon-Avon for a morning masterclass on branding and telling your business’s story.

Is this marketing masterclass for me?

If you run a business or are in charge of getting your business’s story out there, then this is the masterclass for you.

Many SMEs are overlooked when it comes to marketing, as a lot of the money and energy pools in big cities.

Businesses big and small do incredible work across the country, so we are setting out to empower you to connect with your audience and drive growth.

With our help, your parts, your title and your perfect soul shall manifest you rightly.

The morning consists of four unique sessions where you’ll learn:

The power of physical marketing assets in our digital world
How to craft a content strategy that works
Why human writing will also beat AI slop
The impact of customer reviews on your brand

We will round off the masterclass with a light lunch during which you will be able to network and chat with the other attendees.

26–27 November 2026 Event

2026 MGI UK & Ireland Conference

MGI UK & Ireland

We’re excited to be exhibiting at the 2026 MGI UK & Ireland Partners, Directors & Managers Conference on 26 and 27 November. The conference brings together leaders from across the MGI network to share insights, discuss industry trends, and build valuable professional connections.

If you’re attending then we look forward to meeting you and sharing how Imagine That can support your firm’s growth.