Skip to content

Lamont Pridmore

Achieving continuous coverage to build on a trusted brand

Lamont Pridmore has spent more than 130 years serving the needs of businesses in Cumbria but wanted to build on its success by creating an authoritative voice in local press and on social media, which we have achieved through a clear strategy of press releases, articles, commentary and personal brand building.

Get in touch
Lamont Pridmore

The brief

Lamont Pridmore is a respected family-run firm of accountants in Cumbria, but they remain keen to stay visible to the communities they serve and to educate business owners and others on the latest challenges and opportunities.

The problem

Cumbria has a number of other well-established firms who are keen to outcompete Lamont Pridmore and obtain coverage for their own brands, to achieve similar goals.

Our approach

Our experienced PR team at Imagine That created a more defined structure to their public relations strategy, creating a plan that combined the building of personal brand for key persons on social media and a consistent stream of articles commentary and press releases for the local press to share Lamont Pridmore’s expertise with a wider audience

The results

The personal brand element of the plan has been effective and has helped to grow the connections and reach of key persons within the business, where there was previously no activity.

Between 500% – 2000% improvement in engagement on personal brand vs regular posts

Reach of up to 250,000 readers per month

Meanwhile, the consistent stream of content within the local press has ensured that Lamont Pridmore has achieved regular weekly coverage in some of the region’s most well-read titles.

Discover our services

Related insights