Category
Blogs
49 articles
Insight
Why ESG shouldn’t lead your marketing (unless you’ve earned it)
Should you care about Environmental, Social, Governance (ESG) factors? Done right, they can be a great asset to your marketing.…
InsightLinkedIn: Why showing up matters more than showing off
I often give LinkedIn Masterclasses as part of Magpie CPD. In those sessions, I’ve been talking about three key things:…
InsightWhat’s it really like working in a marketing agency?
I’ve been working at JE Consulting for nearly two years, and I can confirm three things: It’s not like Mad…
InsightWhy the future of search belongs to AI, not algorithms
It’s really important that your business ranks highly on Google, otherwise you risk losing clicks, phone calls and conversions to…
InsightWhat a weird sandwich taught me about standing out
Let’s talk about the sandwich that blew up my LinkedIn last week. Strawberries… and cream… in a sandwich. Packaged like…
InsightHow to do email marketing without giving people the ick.
I’ve seen far too many businesses treat email marketing like a tick-box exercise. Write something bland, send it out, hope…