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GEO

When someone asks ChatGPT, Gemini or any AI tool a question your business could answer, does it know to mention you?

Generative Engine Optimisation (GEO) is how you make sure the answer is yes. As more people turn to AI to find information instead of typing a search into Google, GEO is what tells those systems that you exist, what you do and why they should recommend you.

Don’t let the robots overlook your business. Speak to our team today!

GEO

What is included in our GEO services?

Custom analytics setup to track visitors from AIs such as ChatGPT, Gemini, Claude, DeepSeek and more.

Information gap audits to find the gaps in what's publicly known about your business that could lead AI to guess or get it wrong.

Content built for both GEO and SEO - what works for traditional search and what works for AI search reinforce each other.

In-depth GEO audit to highlight the issues holding your business back.

Ongoing reviews to adapt strategies to shifting GEO requirements.

What can GEO do for your business?

As AI is increasingly becoming a way for discovering information, GEO optimisation can translate directly to increased revenue.

Flooding your site with content may have initially worked in the early days of AI search, but a more refined approach is required now.

The preferences of AI systems change over time, so knowing how to keep up with those changes keeps your business in front of your target audience.

Why choose Imagine That for GEO support?

When AI was starting to be used more as a search engine, we spotted the potential and began to incorporate GEO into our service offering.

Having taken an active interest in GEO from its beginning, we have honed our expertise on the matter over time, resulting in a greater understanding of what will and won’t work for GEO optimisation.

Our experts have seen AI shift over time and have been able to adapt to these changes proactively, where possible, and swiftly when changes have been erratic.

Being a full-service marketing agency means that our work to enhance your GEO is reflected across all of the services we provide you.

Your written content and other assets will be clearly aligned with your GEO strategy so that there are no roadblocks introduced along the way.

Working with a full-service agency means that GEO is not an isolated, abstract idea. Every piece of content, every page and every asset we build for you is written with both AI and human readers in mind.

The bar for genuinely useful content has gone up considerably and our experts continually rise to the challenge.

Where GEO is missed, any AI that does discover your business is at risk of hallucinating misinformation about you, potentially causing you reputational harm that you may never be aware of.